Ludic in the UAE & GCC: A Guide to the Indian Brand’s Sliders, Sneakers and Everyday Clothing
Short answer: Ludic is a footwear-first lifestyle brand from Ahmedabad, India, best known for cushioned recovery sliders, canvas and suede sneakers and unisex everyday clothing. KlippiK now stocks the range for the UAE and the wider GCC, with prices from AED 106 for a cotton tee to AED 472 for the DS Moto suede sneaker. Everything is cut unisex, footwear comes in UK sizes, and most styles are made to order.
This guide explains who Ludic is, what each product line is for, how the sizing works and how to buy it in the UAE and across the GCC. If you already know what you want, go straight to the Ludic brand page.
Ludic at a glance
| Ludic | |
|---|---|
| Based in | Ahmedabad, India (Good Chaos Lifestyle Private Limited) |
| Founder | Ishit Jethwa |
| Known for | Footwear first: sliders and sneakers, plus tees, polos, shirts, joggers and accessories |
| Where it is made | Designed and made in India |
| Fit | Unisex across the range; clothing runs true to size |
| Footwear sizing | UK sizes, true to size; go up if you are between sizes |
| Prices in the UAE and across the GCC | From AED 106 to AED 738 |
What is Ludic known for?
Ludic describes itself as India’s homegrown lifestyle brand, and footwear is its anchor: when it launched its Enhanced Canvas sneakers in 2024, the company told Indian Retailer that half of its product portfolio would always be footwear. The clothing grew out of the same idea of easy, everyday pieces that are comfortable enough to live in.
Three things make a Ludic piece easy to recognise. The first is comfort-led construction, such as the contoured EVA footbed in Sliders 2.0 or the fleece lining in the Evoke S sweatshirt. The second is colour with a sense of humour: sliders come in Jalebi Orange, Makhani Beige, Kadak Brown, Tandoor Black, Chutney Green and Purple Pyaaz, and the Weekend Shirt in Chiku, Lychee, Watermelon and Canary Melon. The third is small, considered details, like the glow-in-the-dark mark on the Core T Molecule, the red taping inside the Core Polo collar and the loop at the hem of the Weekend Shirt.
The Ludic range, line by line
Sliders
Sliders 2.0 are recovery slides: a rugged CloudFrame™ upper over a contoured EVA footbed that cushions each step after training, on errands or around the pool. They come in seven colourways and UK sizes 3 to 12, from AED 211. Our sliders category shows every colour.
Sneakers
KlippiK stocks four Ludic sneakers. The Enhanced Canvas Low is the everyday low-top, in premium canvas with suede and leather detailing. The Enhanced Canvas Slip On is the laceless version for days you want to step in and go. The Nova Play is a clean monochrome sneaker with a vegan-leather upper, sold in women’s and men’s UK sizes. The DS Moto is the statement pair: premium suede up top and an outsole that maps five famous racetracks. Browse them together in sneakers.
Tees, polos and shirts
Core T Cotton and Chroma T are 100% cotton; Core T Molecule is a stretch blend of 60% cotton, 34% polyester and 6% spandex. Core T Cotton is the plain everyday tee, Core T Molecule adds character tags and a glow-in-the-dark detail, and Chroma T is the bright-colour option. The Core Polo is a pre-shrunk pique-cotton polo with an embroidered sleeve logo, cut from S to 3XL. For shirts, the Circuit Shirt is the smart-casual one for work and dinners, and the Weekend Shirt is roomy and relaxed, with a functional loop near the hem.
Joggers and sweatshirts
Core Joggers have a super-relaxed fit, an elasticated waist and a zip pocket that keeps a phone or keys secure. The Evoke S sweatshirt is fleece-lined and light enough to wear all day, which makes it a good layer for air-conditioned offices, flights and cool evenings.
Bags and accessories
The Sport Bag is a 35-litre duffel (54 × 30 × 30 cm) with a 1050-denier shell, a covered shoe section, a removable dopp kit that doubles as a waist pack and a rear sleeve that slides over a suitcase handle. Ludic also makes the Loop Cap and Mesh Cap, an eight-pair pack of socks designed to wear with the sliders, and the Re:Worked Bundle of essentials.
| Style | What it is | Sizes | Price in the UAE and across the GCC |
|---|---|---|---|
| Sliders 2.0 | Recovery slider: CloudFrame™ upper, contoured EVA footbed | UK 3–12 | AED 211 |
| Enhanced Canvas Low | Low-top canvas sneaker with suede and leather detailing | UK 3–12 | AED 317 |
| Enhanced Canvas Slip On | Laceless canvas sneaker with suede and leather accents | UK 3–12 | AED 264 |
| Nova Play | Monochrome vegan-leather sneaker | UK 3–7 (W), 6–12 (M) | AED 369 |
| DS Moto | Premium suede sneaker; outsole maps five racetracks | UK 5–12 | AED 472 |
| Core T Cotton | 100% cotton everyday tee | XS–3XL | AED 106 |
| Core T Molecule | Stretch cotton-blend tee with a glow-in-the-dark detail | XS–XXL | AED 143 |
| Chroma T | 100% cotton tee in six bright colourways | XS–XL | AED 121 |
| Core Polo | Pre-shrunk pique-cotton polo | S–3XL | AED 252 |
| Circuit Shirt | Clean, minimal smart-casual shirt | S–XXL | AED 317 |
| Weekend Shirt | Relaxed shirt with a signature hem loop | S–XXL | AED 179 |
| Core Joggers | Super-relaxed jogger with a zip pocket | Waist 28–38 in | AED 211 |
| Evoke S | Fleece-lined everyday sweatshirt | XS–XL | AED 180 |
| The Sport Bag | 35-litre multi-pocket sports duffel | One size | AED 738 |
| Loop Cap / Mesh Cap | Six-panel drill cap / breathable mesh-back cap | One size | AED 179 |
How does Ludic sizing work?
All Ludic clothing is unisex and runs true to size, so start with your usual size and go up one if you prefer a relaxed look. Footwear uses UK sizes and also runs true to size, but each model has its own chart, so a UK 8 slider and a UK 8 canvas sneaker are not the same length. The simplest way to get it right is to measure your foot in centimetres and match it to the chart on the product page. Our Ludic size guide puts every chart side by side.
Which Ludic piece should you start with?
- For training and recovery: Sliders 2.0 for after the gym, plus The Sport Bag to carry the kit.
- For one sneaker that does everything: the Enhanced Canvas Low in a neutral like Triple Black or Magma Grey.
- For a clean, minimal look: Nova Play in Chalk White.
- For smart-casual days: the Core Polo or Circuit Shirt with the Enhanced Canvas Slip On.
- For weekends and travel: Core Joggers, a Core T Cotton and the Evoke S sweatshirt.
Buying Ludic in the UAE and across the GCC
KlippiK’s UAE and Middle East store lists Ludic in dirhams and delivers across the UAE and the wider GCC. You can pay by card at checkout, and cash on delivery is offered where it is available for your address. Most Ludic styles are made to order, so the estimated delivery date is shown on each product page before you check out.
Orders come with 14-day returns, and if you are unsure about a size you can message KlippiK on WhatsApp before you order.
Prices in this guide were correct when it was published; the product page always shows the current price.
FAQs
Where is Ludic from?
Ludic is an Indian lifestyle brand based in Ahmedabad. Its products are designed and made in India, and the company behind it is Good Chaos Lifestyle Private Limited.
Is Ludic unisex?
Yes. Ludic cuts its tees, polos, shirts, joggers and sweatshirts for a unisex fit, and most footwear comes in one run of UK sizes. The Nova Play and some Enhanced Canvas Low colourways mark women’s (W) and men’s (M) sizes, which use the same UK numbers.
Do Ludic shoes run true to size?
Yes. Ludic footwear uses UK sizes and runs true to size; if you are between two sizes, go one size up. Because each model has its own chart, check the foot length on the product page rather than assuming one size fits every model.
What are Ludic sliders made of?
Sliders 2.0 have a CloudFrame™ upper and a contoured EVA footbed designed for recovery after long days or training. Wipe them clean and let them dry away from direct heat.
How much does Ludic cost in the UAE and across the GCC?
On KlippiK, Ludic starts at AED 106 for the Core T Cotton tee. Sliders 2.0 start at AED 211, the Enhanced Canvas Low at AED 317 and The Sport Bag at AED 738.
Can I return Ludic items bought on KlippiK?
Yes. Ludic orders on KlippiK come with 14-day returns. If you are unsure about a size, message KlippiK before you order and the team will help you choose.