Ludic: A Guide to India’s Homegrown Brand for Sliders, Sneakers and Everyday Clothing
Short answer: Ludic is a footwear-first lifestyle brand from Ahmedabad, India, best known for cushioned recovery sliders, canvas and suede sneakers and unisex everyday clothing. KlippiK India stocks the range for delivery anywhere in India, with prices from ₹1,299 for a cotton tee to ₹4,999 for the DS Moto suede sneaker. Everything is cut unisex, footwear comes in UK sizes, and most styles are made to order.
This guide explains who Ludic is, what each product line is for, how the sizing works and how to buy it in India. If you already know what you want, go straight to the Ludic brand page.
Ludic at a glance
| Ludic | |
|---|---|
| Based in | Ahmedabad, India (Good Chaos Lifestyle Private Limited) |
| Founder | Ishit Jethwa |
| Known for | Footwear first: sliders and sneakers, plus tees, polos, shirts, joggers and accessories |
| Where it is made | Designed and made in India |
| Fit | Unisex across the range; clothing runs true to size |
| Footwear sizing | UK sizes, true to size; go up if you are between sizes |
| Prices in India | From ₹1,299 to ₹8,499 |
What is Ludic known for?
Ludic describes itself as India’s homegrown lifestyle brand, and footwear is its anchor: when it launched its Enhanced Canvas sneakers in 2024, the company told Indian Retailer that half of its product portfolio would always be footwear. The clothing grew out of the same idea of easy, everyday pieces that are comfortable enough to live in.
Three things make a Ludic piece easy to recognise. The first is comfort-led construction, such as the contoured EVA footbed in Sliders 2.0 or the fleece lining in the Evoke S sweatshirt. The second is colour with a sense of humour: sliders come in Jalebi Orange, Makhani Beige, Kadak Brown, Tandoor Black, Chutney Green and Purple Pyaaz, and the Weekend Shirt in Chiku, Lychee, Watermelon and Canary Melon. The third is small, considered details, like the glow-in-the-dark mark on the Core T Molecule, the red taping inside the Core Polo collar and the loop at the hem of the Weekend Shirt.
The Ludic range, line by line
Sliders
Sliders 2.0 are recovery slides: a rugged CloudFrame™ upper over a contoured EVA footbed that cushions each step after training, on errands or around the pool. They come in seven colourways and UK sizes 3 to 12, from ₹1,999. Our sliders category shows every colour.
Sneakers
KlippiK stocks four Ludic sneakers. The Enhanced Canvas Low is the everyday low-top, in premium canvas with suede and leather detailing. The Enhanced Canvas Slip On is the laceless version for days you want to step in and go. The Nova Play is a clean monochrome sneaker with a vegan-leather upper, sold in women’s and men’s UK sizes. The DS Moto is the statement pair: premium suede up top and an outsole that maps five famous racetracks. Browse them together in sneakers.
Tees, polos and shirts
Core T Cotton and Chroma T are 100% cotton; Core T Molecule is a stretch blend of 60% cotton, 34% polyester and 6% spandex. Core T Cotton is the plain everyday tee, Core T Molecule adds character tags and a glow-in-the-dark detail, and Chroma T is the bright-colour option. The Core Polo is a pre-shrunk pique-cotton polo with an embroidered sleeve logo, cut from S to 3XL. For shirts, the Circuit Shirt is the smart-casual one for work and dinners, and the Weekend Shirt is roomy and relaxed, with a functional loop near the hem.
Joggers and sweatshirts
Core Joggers have a super-relaxed fit, an elasticated waist and a zip pocket that keeps a phone or keys secure. The Evoke S sweatshirt is fleece-lined and light enough to wear all day, which makes it a good layer for air-conditioned offices, flights and cool evenings.
Bags and accessories
The Sport Bag is a 35-litre duffel (54 × 30 × 30 cm) with a 1050-denier shell, a covered shoe section, a removable dopp kit that doubles as a waist pack and a rear sleeve that slides over a suitcase handle. Ludic also makes the Loop Cap and Mesh Cap, an eight-pair pack of socks designed to wear with the sliders, and the Re:Worked Bundle of essentials.
| Style | What it is | Sizes | Price in India |
|---|---|---|---|
| Sliders 2.0 | Recovery slider: CloudFrame™ upper, contoured EVA footbed | UK 3–12 | ₹1,999 |
| Enhanced Canvas Low | Low-top canvas sneaker with suede and leather detailing | UK 3–12 | ₹2,999 |
| Enhanced Canvas Slip On | Laceless canvas sneaker with suede and leather accents | UK 3–12 | ₹2,499 |
| Nova Play | Monochrome vegan-leather sneaker | UK 3–7 (W), 6–12 (M) | ₹3,499 |
| DS Moto | Premium suede sneaker; outsole maps five racetracks | UK 5–12 | ₹4,999 |
| Core T Cotton | 100% cotton everyday tee | XS–3XL | ₹1,299 |
| Core T Molecule | Stretch cotton-blend tee with a glow-in-the-dark detail | XS–XXL | ₹2,299 |
| Chroma T | 100% cotton tee in six bright colourways | XS–XL | ₹1,150 |
| Core Polo | Pre-shrunk pique-cotton polo | S–3XL | ₹1,699 |
| Circuit Shirt | Clean, minimal smart-casual shirt | S–XXL | ₹2,999 |
| Weekend Shirt | Relaxed shirt with a signature hem loop | S–XXL | ₹2,499 |
| Core Joggers | Super-relaxed jogger with a zip pocket | Waist 28–38 in | ₹1,999 |
| Evoke S | Fleece-lined everyday sweatshirt | XS–XL | ₹1,699 |
| The Sport Bag | 35-litre multi-pocket sports duffel | One size | ₹8,499 |
| Loop Cap / Mesh Cap | Six-panel drill cap / breathable mesh-back cap | One size | ₹1,599 |
How does Ludic sizing work?
All Ludic clothing is unisex and runs true to size, so start with your usual size and go up one if you prefer a relaxed look. Footwear uses UK sizes and also runs true to size, but each model has its own chart, so a UK 8 slider and a UK 8 canvas sneaker are not the same length. The simplest way to get it right is to measure your foot in centimetres and match it to the chart on the product page. Our Ludic size guide puts every chart side by side.
Which Ludic piece should you start with?
- For training and recovery: Sliders 2.0 for after the gym, plus The Sport Bag to carry the kit.
- For one sneaker that does everything: the Enhanced Canvas Low in a neutral like Triple Black or Magma Grey.
- For a clean, minimal look: Nova Play in Chalk White.
- For smart-casual days: the Core Polo or Circuit Shirt with the Enhanced Canvas Slip On.
- For weekends and travel: Core Joggers, a Core T Cotton and the Evoke S sweatshirt.
Buying Ludic in India
KlippiK India delivers Ludic across India, and delivery is free on orders above ₹1,000. Pay by card at checkout or choose cash on delivery. Made-to-order styles are dispatched within 5–7 business days and usually arrive 3–7 business days after dispatch; the expected date is shown on each product page.
Orders come with 14-day returns, and if you are unsure about a size you can message KlippiK before you order.
Prices in this guide were correct when it was published; the product page always shows the current price.
FAQs
Where is Ludic from?
Ludic is an Indian lifestyle brand based in Ahmedabad. Its products are designed and made in India, and the company behind it is Good Chaos Lifestyle Private Limited.
Is Ludic unisex?
Yes. Ludic cuts its tees, polos, shirts, joggers and sweatshirts for a unisex fit, and most footwear comes in one run of UK sizes. The Nova Play and some Enhanced Canvas Low colourways mark women’s (W) and men’s (M) sizes, which use the same UK numbers.
Do Ludic shoes run true to size?
Yes. Ludic footwear uses UK sizes and runs true to size; if you are between two sizes, go one size up. Because each model has its own chart, check the foot length on the product page rather than assuming one size fits every model.
What are Ludic sliders made of?
Sliders 2.0 have a CloudFrame™ upper and a contoured EVA footbed designed for recovery after long days or training. Wipe them clean and let them dry away from direct heat.
How much does Ludic cost in India?
On KlippiK, Ludic starts at ₹1,299 for the Core T Cotton tee. Sliders 2.0 start at ₹1,999, the Enhanced Canvas Low at ₹2,999 and The Sport Bag at ₹8,499.
Can I return Ludic items bought on KlippiK?
Yes. Ludic orders on KlippiK come with 14-day returns. If you are unsure about a size, message KlippiK before you order and the team will help you choose.