{"id":41435,"date":"2026-10-01T08:25:34","date_gmt":"2026-10-01T08:25:34","guid":{"rendered":"https:\/\/klippik.com\/in\/2026\/10\/01\/ludic-brand-guide\/"},"modified":"2026-10-02T11:15:54","modified_gmt":"2026-10-02T11:15:54","slug":"ludic-brand-guide","status":"publish","type":"post","link":"https:\/\/klippik.com\/in\/2026\/10\/01\/ludic-brand-guide\/","title":{"rendered":"Ludic: A Guide to India\u2019s Homegrown Brand for Sliders, Sneakers and Everyday Clothing"},"content":{"rendered":"

Short answer:<\/strong> Ludic is a footwear-first lifestyle brand from Ahmedabad, India, best known for cushioned recovery sliders, canvas and suede sneakers and unisex everyday clothing. KlippiK India stocks the range for delivery anywhere in India, with prices from ₹1,299 for a cotton tee to ₹4,999 for the DS Moto suede sneaker. Everything is cut unisex, footwear comes in UK sizes, and most styles are made to order.<\/p>\n

This guide explains who Ludic is, what each product line is for, how the sizing works and how to buy it in India. If you already know what you want, go straight to the Ludic brand page<\/a>.<\/p>\n

\"Ludic<\/a>
Sliders 2.0 in Kadak Brown: Ludic names many colourways after Indian food.<\/figcaption><\/figure>\n

Ludic at a glance<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n
<\/th>\nLudic<\/th>\n<\/tr>\n<\/thead>\n
Based in<\/td>\nAhmedabad, India (Good Chaos Lifestyle Private Limited)<\/td>\n<\/tr>\n
Founder<\/td>\nIshit Jethwa<\/td>\n<\/tr>\n
Known for<\/td>\nFootwear first: sliders and sneakers, plus tees, polos, shirts, joggers and accessories<\/td>\n<\/tr>\n
Where it is made<\/td>\nDesigned and made in India<\/td>\n<\/tr>\n
Fit<\/td>\nUnisex across the range; clothing runs true to size<\/td>\n<\/tr>\n
Footwear sizing<\/td>\nUK sizes, true to size; go up if you are between sizes<\/td>\n<\/tr>\n
Prices in India<\/td>\nFrom ₹1,299 to ₹8,499<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

What is Ludic known for?<\/h2>\n

Ludic describes itself as India’s homegrown lifestyle brand, and footwear is its anchor: when it launched its Enhanced Canvas sneakers in 2024, the company told Indian Retailer<\/a> that half of its product portfolio would always be footwear. The clothing grew out of the same idea of easy, everyday pieces that are comfortable enough to live in.<\/p>\n

Three things make a Ludic piece easy to recognise. The first is comfort-led construction, such as the contoured EVA footbed in Sliders 2.0 or the fleece lining in the Evoke S sweatshirt. The second is colour with a sense of humour: sliders come in Jalebi Orange, Makhani Beige, Kadak Brown, Tandoor Black, Chutney Green and Purple Pyaaz, and the Weekend Shirt in Chiku, Lychee, Watermelon and Canary Melon. The third is small, considered details, like the glow-in-the-dark mark on the Core T Molecule, the red taping inside the Core Polo collar and the loop at the hem of the Weekend Shirt.<\/p>\n

The Ludic range, line by line<\/h2>\n

Sliders<\/h3>\n

Sliders 2.0<\/a> are recovery slides: a rugged CloudFrame™ upper over a contoured EVA footbed that cushions each step after training, on errands or around the pool. They come in seven colourways and UK sizes 3 to 12, from ₹1,999. Our sliders category<\/a> shows every colour.<\/p>\n

Sneakers<\/h3>\n

KlippiK stocks four Ludic sneakers. The Enhanced Canvas Low<\/a> is the everyday low-top, in premium canvas with suede and leather detailing. The Enhanced Canvas Slip On<\/a> is the laceless version for days you want to step in and go. The Nova Play<\/a> is a clean monochrome sneaker with a vegan-leather upper, sold in women’s and men’s UK sizes. The DS Moto<\/a> is the statement pair: premium suede up top and an outsole that maps five famous racetracks. Browse them together in sneakers<\/a>.<\/p>\n

Tees, polos and shirts<\/h3>\n

Core T Cotton and Chroma T are 100% cotton; Core T Molecule is a stretch blend of 60% cotton, 34% polyester and 6% spandex. Core T Cotton<\/a> is the plain everyday tee, Core T Molecule<\/a> adds character tags and a glow-in-the-dark detail, and Chroma T<\/a> is the bright-colour option. The Core Polo<\/a> is a pre-shrunk pique-cotton polo with an embroidered sleeve logo, cut from S to 3XL. For shirts, the Circuit Shirt<\/a> is the smart-casual one for work and dinners, and the Weekend Shirt<\/a> is roomy and relaxed, with a functional loop near the hem.<\/p>\n

Joggers and sweatshirts<\/h3>\n

Core Joggers<\/a> have a super-relaxed fit, an elasticated waist and a zip pocket that keeps a phone or keys secure. The Evoke S<\/a> sweatshirt is fleece-lined and light enough to wear all day, which makes it a good layer for air-conditioned offices, flights and cool evenings.<\/p>\n

Bags and accessories<\/h3>\n

The Sport Bag<\/a> is a 35-litre duffel (54 × 30 × 30 cm) with a 1050-denier shell, a covered shoe section, a removable dopp kit that doubles as a waist pack and a rear sleeve that slides over a suitcase handle. Ludic also makes the Loop Cap<\/a> and Mesh Cap<\/a>, an eight-pair pack of socks designed to wear with the sliders, and the Re:Worked Bundle<\/a> of essentials.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Style<\/th>\nWhat it is<\/th>\nSizes<\/th>\nPrice in India<\/th>\n<\/tr>\n<\/thead>\n
Sliders 2.0<\/td>\nRecovery slider: CloudFrame™ upper, contoured EVA footbed<\/td>\nUK 3–12<\/td>\n₹1,999<\/a><\/td>\n<\/tr>\n
Enhanced Canvas Low<\/td>\nLow-top canvas sneaker with suede and leather detailing<\/td>\nUK 3–12<\/td>\n₹2,999<\/a><\/td>\n<\/tr>\n
Enhanced Canvas Slip On<\/td>\nLaceless canvas sneaker with suede and leather accents<\/td>\nUK 3–12<\/td>\n₹2,499<\/a><\/td>\n<\/tr>\n
Nova Play<\/td>\nMonochrome vegan-leather sneaker<\/td>\nUK 3–7 (W), 6–12 (M)<\/td>\n₹3,499<\/a><\/td>\n<\/tr>\n
DS Moto<\/td>\nPremium suede sneaker; outsole maps five racetracks<\/td>\nUK 5–12<\/td>\n₹4,999<\/a><\/td>\n<\/tr>\n
Core T Cotton<\/td>\n100% cotton everyday tee<\/td>\nXS–3XL<\/td>\n₹1,299<\/a><\/td>\n<\/tr>\n
Core T Molecule<\/td>\nStretch cotton-blend tee with a glow-in-the-dark detail<\/td>\nXS–XXL<\/td>\n₹2,299<\/a><\/td>\n<\/tr>\n
Chroma T<\/td>\n100% cotton tee in six bright colourways<\/td>\nXS–XL<\/td>\n₹1,150<\/a><\/td>\n<\/tr>\n
Core Polo<\/td>\nPre-shrunk pique-cotton polo<\/td>\nS–3XL<\/td>\n₹1,699<\/a><\/td>\n<\/tr>\n
Circuit Shirt<\/td>\nClean, minimal smart-casual shirt<\/td>\nS–XXL<\/td>\n₹2,999<\/a><\/td>\n<\/tr>\n
Weekend Shirt<\/td>\nRelaxed shirt with a signature hem loop<\/td>\nS–XXL<\/td>\n₹2,499<\/a><\/td>\n<\/tr>\n
Core Joggers<\/td>\nSuper-relaxed jogger with a zip pocket<\/td>\nWaist 28–38 in<\/td>\n₹1,999<\/a><\/td>\n<\/tr>\n
Evoke S<\/td>\nFleece-lined everyday sweatshirt<\/td>\nXS–XL<\/td>\n₹1,699<\/a><\/td>\n<\/tr>\n
The Sport Bag<\/td>\n35-litre multi-pocket sports duffel<\/td>\nOne size<\/td>\n₹8,499<\/a><\/td>\n<\/tr>\n
Loop Cap \/ Mesh Cap<\/td>\nSix-panel drill cap \/ breathable mesh-back cap<\/td>\nOne size<\/td>\n₹1,599<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>
Prices are the lowest current price for each style on the date of publication.<\/figcaption><\/figure>\n

How does Ludic sizing work?<\/h2>\n

All Ludic clothing is unisex and runs true to size, so start with your usual size and go up one if you prefer a relaxed look. Footwear uses UK sizes and also runs true to size, but each model has its own chart, so a UK 8 slider and a UK 8 canvas sneaker are not the same length. The simplest way to get it right is to measure your foot in centimetres and match it to the chart on the product page. Our Ludic size guide<\/a> puts every chart side by side.<\/p>\n

Which Ludic piece should you start with?<\/h2>\n